Swarovski goes to Hollywood … just like Juliet

Posted Sept. 25, 2013, at 1:57 p.m.

LOS ANGELES — Come October, a new generation of young lovers will bring “Romeo and Juliet” to the big screen in Julian Fellowes’ adaptation of the Shakespeare classic. This time the young couple will be played by Hailee Steinfeld and Douglas Booth, with a cast including Paul Giamatti as Friar Laurence, Stellan Skarsgard as the Prince of Verona and Damian Lewis as Lord Capulet.

The film, directed by Carlo Carlei and set to open in the U.S. on Oct. 11, is the first offering from Swarovski Entertainment, a new venture by the jewelry company whose principals figured that since Swarovski jewelry is often used in films, the company might as well get into film production.

Swarovski is offering a “Romeo and Juliet” collection of jewelry in conjunction with the movie. It includes a knot ring like the one Romeo gives Juliet in the film, heart and star pendants, earrings shaped like daggers and rose gold bangles.

The jewelry rolls out nationally on Sept. 30, with prices under $200.

Distributed by MCT Information Services

 

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