June 23, 2018
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Postal Service pays futurist to study stamps’ fate as it seeks 3 cent increase

US Postal Service | BDN
US Postal Service | BDN
The United States Postal Service released a stamp in honor of Ray Charles, as pictured in this undated handout image courtesy of the United States Postal Service.
By Elvina Nawaguna, Reuters

WASHINGTON — The cash-strapped U.S. Postal Service plans to raise the cost of mailing a letter in the United States by 3 cents to 49 cents in January, the agency announced Wednesday. In addition the USPS is paying a futurist more than half a million dollars to assess the future of stamps as the agency struggles to raise revenues.

The plan to increase the price of stamps and other postal services is expected to raise $2 billion annually and is subject to special approval from the Postal Regulatory Commission, it said. Prices also will go up for international mail and postcards.

The USPS will pay Faith Popcorn’s BrainReserve, which describes itself as a futurist marketing consultancy, $565,769 to provide “analysis and recommendation on the future of stamps,” according to documents acquired by Federal Times, which provides news for federal managers.

The New York-based company was expected to make recommendations in October on ways to slow the decline in stamp usage.

Stamped mail, the most profitable business of the agency, accounts for 43 percent of its revenues. But stamp sales have continued to plummet as more Americans communicate electronically and pay bills online.

The USPS expects a 40.5 percent drop in first-class mail from 84 billion pieces in 2009 to 50 billion pieces in 2020.

“As part of its ongoing innovation efforts, the Postal Service regularly seeks advice and counsel from mailing industry, marketing and innovation experts,” said USPS spokeswoman Toni DeLancey in an email.

“This is an important activity that helps the organization anticipate changing mailing and shipping behaviors, as well as long-term changes to the evolving communication marketplace it serves,” she said.

BrainReserve declined to comment on its contract.

The USPS is struggling financially under the pressure of massive payments into a mandatory fund for its future retirees’ health care and as mail volumes tumble.

While $500,000 is a tiny fraction of the agency’s finances, this deal comes at a time when the agency says it is losing $25 million daily.

Republican U.S. Rep. Blake Farenthold of Texas, chairman of the subcommittee that oversees the USPS, said the mail carrier should be focusing on other priorities.

“While small in terms of the overall crisis USPS faces, this certainly seems like a poor use of its limited funds,” he said in response to a question on the BrainReserve contract.

The USPS, which does not receive taxpayer funds, is under pressure to raise revenues or risk requiring a taxpayer bailout of nearly $50 billion by 2017. It lost $740 million in its third quarter that ended June 30, and $16 billion last year.

The agency was expected this week to seek an emergency rate increase on stamps beyond the annual rate of inflation.

DeLancey said BrainReserve has worked for several Fortune 500 companies including American Express and Citigroup.

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