By Brian Swartz
Weekly Staff Editor
BANGOR, Maine — At her hair salon on a quiet West Side street, Paula Sides-Wilson helps women — and men, too — look their best. From creating highlights in a customer’s hair to creating that perfect hair color, she specializes in providing professional, affordable hair care.
After graduating from Empire Beauty School in Bangor, Sides-Wilson worked at a Bangor salon before opening the Beauty Cape at 69 Fifth St. in November 2012. A licensed cosmetologist, she offers her customers many beauty-related services and products.
Sides-Wilson specializes in “cuts of every style,” including “bobs, wedges, [and the] pixie is always popular. It can be styled in so many ways.
“With young girls, it’s long, flat hair. They often like highlights in their hair,” she said. Older women often prefer shorter hair.
Sides-Wilson uses All-Nutrients hair-color products. Opening an All-Nutrients book, she explained how each particular hair color — there are many — has its specific ingredients. To achieve a customer’s desired palette, Sides-Wilson uses the right amount of color to ensure that every bit of hair is the right shade.
A coloring could be “demi,” which “lasts four to six weeks and fades,” or “permanent,” which “grows out” until the roots’ natural color appears, she said.
Sides-Wilson might apply a “demi” where a customer wants highlights placed in her hair. Although she can apply any color, “for some reason, purple is popular right now,” and “so are your reds and blues.”
Not many women experiment with their choices of hair colors, she observed. “For most women, it’s cut and dried, the color they like.”
Certified to attach Cinderella hair extensions, Sides-Wilson indicated that such extensions are particularly popular with women ages 14 to 22, especially “girls who are in high school.”
The TV character “Hannah Montana started the look for the younger girls, I think,” she said.
Ranging from 12 to 22 inches in length, hair extensions can “make your hair longer, a different color, thicker, fuller,” Sides-Wilson noted. Cinderella hair extensions are available in 30 colors and three styles: straight, body wave, and Euro wave, which provides “more of a detail curve.”
The extensions are made from “remy hair,” actual “human hair, 100 percent. You can wash it, you can flat-iron it, you can curl it,” she said. The Cinderella extensions should last four to five months.
While hair extensions are not so popular with older women, perms are. For a woman with shorter hair, a perm “gives your hair more body and curl. When you get out of bed in the morning, your hair isn’t flat,” Sides-Wilson said.
She uses Tressa perm products. “With Tressa, I can wash and style a customer’s hair immediately after a perm,” she said.
The Beauty Cape offers facials, done with Motives products, and makeup applications done with cosmetics made by Motives and Too Faced. “I am a pro artist with Motives,” Sides-Wilson said.
She participates in Locks of Love, a national program that provides hairpieces to financially disadvantaged children under age 21 suffering from long-term medical hair loss from any diagnosis. Sides-Wilson also volunteers for the American Cancer Society’s “Feel Good Look Better” program and makes wigs for Cancer Care of Maine patients.
The Beauty Cape is open for appointments 8 a.m.-8 p.m., Sunday-Saturday. For more information, call 207-478-5677, email firstname.lastname@example.org, or log onto beautycape.org.