Starbucks wants you to know the amount of calories in that Caramel Ribbon Crunch or Mocha Cookie Crumble coffee when you walk in the door.
The popular coffee shop will begin posting calorie counts on its menu boards and food tags beginning June 25. The company already posts some calories online.
Starbucks is joining an increasing number of restaurant chains that are disclosing calories to their health-conscious customers. The calorie listing will reflect standard recipes and won’t provide a total count if extras are added.
“Menu labeling is yet another step to extend our commitment to wellness, ensuring our customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks beverages to be within their desired calorie range,” Mary Wagner, senior vice president of global research and development, said in announcing the new calorie boards.
Some of the chain’s tasty drinks come with more than a price. The Double Chocolaty Chip Frappuccino Blended Creme, for example, has 500 calories. A strawberry smoothie has 300 calories. Among the bakery items, a cranberry orange scone and a zucchini walnut muffin have 490 calories.
In 2007, Starbucks announced 2 percent milk would be used as the standard for core beverages in North America. In 2009 it reduced the amount of artificial flavors and sweeteners it uses. This year the chain is introducing “Salad Bowls” with fewer than 450 calories.
Distributed by MCT Information Services