Buckfield-based duo Eepybird — better known worldwide as the Diet Coke and Mentos guys — have a new sponsor and a new online video.
Details of the exact nature of the video, which launches May 7, are still a secret.
However, this time Fritz Grobe and Stephen Voltz are working with Coke and McDonald’s for a project aimed at the opposite side of the world. And their iconic lab-coated figures are playing a co-starring role.
This time, Shane and Collin Miclon, the sons of Oddfellow Theater founder Michael Miclon, are starring in the video.
What will they be doing?
“The idea is that we are working with upside down glasses and what that would mean,” Voltz said Friday, trying not to give away what will happen in the video.
McDonald’s restaurants in Asia, the Pacific Rim, the Middle East and Africa are kicking off a new promotion giving away fountain-style Coke glasses with meals.
“The glasses have a real cool design that makes them look upside down,” Voltz said. The wide part of the glass is on the bottom and the skinny part is on top.
The video was shot last month in Buckfield.
“If you look a little close, you’ll see us in it at the very end,” Voltz said.
And though it’s unlikely to get a promotional push in North America, it will be available here. Voltz and Grobe will post it Tuesday on their website, www.eepybird.com.
The pair plan to shoot a similar promotional video soon aimed at a European audience.
It should translate well, though. None of their videos have any dialogue, giving their work an especially universal appeal.
Eepybird’s previous videos have been hugely popular worldwide, beginning with the first Diet Coke and Mentos experiments in 2006. The men have traveled extensively, appeared on a variety of TV shows, and plan to perform live this summer, once again making their Bellagio-like fountains from soda and candy.
The pair authored a book last year titled “The Viral Video Manifesto,” which tried to explain how an Internet video gains popularity around the world.