Bangor Daily News enters $455k partnership with Cross Insurance Center

By Whit Richardson, BDN Staff
Posted Dec. 12, 2012, at 10:41 p.m.

BANGOR, Maine — The Bangor Daily News has signed on to become a founding partner of the new Cross Insurance Center, which is scheduled to open in the fall of 2013.

Under the partnership with Global Spectrum, the operator of the new arena, the BDN will have a considerable presence throughout the venue, including signage and a convention center meeting room named for the company.

The newspaper — which was established 123 years ago by the great-grandfather of the current publisher, Richard J. Warren — will also have a 14-seat suite and preferred pricing on the facility when it’s available, according to Towle Tompkins, the BDN’s director of sales and marketing.

“It’s a branding opportunity for us,” Tompkins said Wednesday. “It’s a way for us to be even more responsive to the community and gives us a platform for the events we’re going to be doing in 2013.”

Tompkins said the BDN has been discussing the opportunity since July and received a verbal agreement two weeks ago.

The deal will cost $65,000 a year for seven years, for a total cost of $455,000, according to Tompkins. The bulk of that cost will be paid in advertising trade, he said.

The City of Brewer became the first founding partner on Tuesday when its City Council approved the seven-year, $455,000 marketing deal with Global Spectrum.

Mike Dyer, general manager of the Cross Insurance Center, said he was happy to have the BDN as a founding partner.

“The Daily News has served Bangor for generations and is an important part of the history and fabric of the community,” he said. “We thank them for their support and look forward to helping them continue as an information source for the people of Bangor and beyond.”

The partnership between the Cross Insurance Center and the BDN was secured by Front Row Marketing Services, which along with Global Spectrum is owned by the Philadelphia, Penn.-based sports and entertainment firm Comcast-Spectacor. Front Row still has six remaining founding partner opportunities available.

Tompkins said he’s heard there are two other deals in the works, but has not been told who the other founding partners may be.

As part of the agreement brokered by Front Row, the BDN will also become an official sponsor of the Bangor State Fair.

The Cross Insurance Center is a $65-million arena that will host concerts, sports and other special events. It will have a capacity of 8,000 for concerts and will also have an adjacent convention center with a large ballroom, pre-function space, and meeting rooms.

Besides the Cross Insurance Center, Global Spectrum manages 100 other public assembly facilities around the world.

http://bangordailynews.com/2012/12/12/business/bangor-daily-news-enters-455k-partnership-with-cross-insurance-center/ printed on August 28, 2014