Whiting gets boost from Portland institute’s unappreciated-seafood effort

Posted Sept. 21, 2012, at 6:32 a.m.
Last modified Sept. 21, 2012, at 2:14 p.m.

PORTLAND, Maine — A fish known as whiting is being featured at Maine restaurants and retailers in an effort to promote lesser-known seafood species.

The Gulf of Maine Research Institute’s third Out of the Blue promotional campaign kicks off Friday. During the 10-day promotion, whiting will be the featured product at 21 businesses from Kennebunkport to Bar Harbor.

The program earlier this year featured redfish and mackerel to raise public awareness — and demand — for unappreciated seafood species.

The research institute, located in Portland, says whiting is a mild whitefish that was historically popular but suffered from overfishing in the 1960s. Whitefish populations are now at healthy levels, but consumer awareness and market prices remain low.

For a list of participating restaurants and retailers, visit www.gmri.org.