Maine group to launch campaign to encourage consumers to eat more lobster

Posted July 17, 2012, at 5:44 a.m.
Bob Coppersmith updates the price board at Dock's Seafood Restaurant in South Portland dropping the price of five small lobsters down to $24 on Thursday, June 28, 2012. Many stores are selling the king of seafood for under $5 a pound, making it cheaper than bologna by weight.
Robert F. Bukaty | AP
Bob Coppersmith updates the price board at Dock's Seafood Restaurant in South Portland dropping the price of five small lobsters down to $24 on Thursday, June 28, 2012. Many stores are selling the king of seafood for under $5 a pound, making it cheaper than bologna by weight.

PORTLAND, Maine — A lobster promotion group is launching a campaign that will include promotions at retailers, restaurants and other places in Maine and New England.

The Maine Lobster Promotion Council says its Lobster Lover Campaign will kick off in August and include contests and giveaways.

Executive Director Dane Somers said with such an abundance of lobster on the market, the campaign is designed to encourage consumers to eat more lobster.

A glut of lobsters this spring and summer has driven down prices for consumers. Lobstermen have been hurt by low prices they’ve been getting for their catch, prompting many of them to stop fishing until prices go back up.

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