LL Bean wraps up weeklong 100th anniversary celebration

Posted July 07, 2012, at 11:36 a.m.

FREEPORT, Maine — L.L. Bean is wrapping up its weeklong 100th anniversary celebration.

The finale for the outdoors retailer on Saturday was planned to feature musician Chris Isaak as well as a fireworks display in the company’s hometown, Freeport.

Earlier in the week, there was a road race, parade and appearances by Red Sox mascot Wally and Olympic snowboarding gold medalist Seth Wescott.

The company got its start in 1912 when L.L. Bean obtained the state’s list of out-of-staters with hunting licenses, and sent mailings touting his rubber-soled hunting boot. Most of the boots failed but he earned goodwill be refunding money. Five years later, he opened his first store in Freeport.

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