June 22, 2018
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Brunswick’s Frosty’s Donuts to add shop in Freeport

Just six months after reopening Frosty’s in Brunswick, the business is expanding to Freeport.
By Darren Fishell, Times Record

BRUNSWICK, Maine — Frosty’s Donuts owners Nels Omdal and Shelby St. Andre had expected a new addition to the family this year, but not a new addition to their business.

Just six months after reopening Frosty’s in Brunswick, the business is expanding to Freeport.

It’s a busy time for Omdal and St. Andre, who a week after signing a lease on an 865-square-foot building off Freeport’s Main Street, welcomed their daughter, Lucy, into the world.

“It’s definitely sooner than we anticipated,” Omdal said of the business expansion. On the other hand, Lucy, who was born at just under 10 pounds, arrived two weeks behind schedule.

But when the opportunity arose to lease the building at 45 Main St., with visibility to downtown shoppers and direct access to an L.L. Bean parking lot, the couple put in an offer.

“If the location wasn’t what it is, we wouldn’t have done it,” Omdal said.

The five-year lease will make the Freeport Frosty’s tenants of the Freeport Historical Society, in an adjacent building that previously housed Level Designs.

That spot, St. Andre said, is one that she had eyed even before opening the Brunswick location.

“I told Nels and his father that this would be the next location,” St. Andre said. “They didn’t believe it.”

Now, it’s back to start-up mode for the couple, who leapt into the doughnut business with their purchase of Frosty’s, a downtown Brunswick mainstay since 1965, earlier this year.

Omdal said the shop on Maine Street in Brunswick will function as baking headquarters and that cake and glazed doughnuts will be shipped to the Freeport store, where they will be frosted and topped to order.

In anticipation of the new store possibly doubling the daily doughnut demand, Omdal said he has ordered a second fryer for the Brunswick bakery, where the doughy treats are fried and flipped a dozen at a time.

Weekend production at the Brunswick store has risen to about 200 dozen a day, Omdal said.

“I thought I worked a lot before,” Omdal said. “Now, it’s time for round two.”

Looking ahead, Omdal said the couple’s focus will be on getting the Freeport store ready to open and managing the two stores, but future expansions aren’t out of the question.

At the time they reopened the Brunswick shop, St. Andre said Bath and Freeport were in consideration for expansions. Omdal said a Bath outlet remains on the map, pending success with the expansion in Freeport.

“If there are opportunities, I don’t see why we wouldn’t continue to grow,” Omdal said.

St. Andre said the couple hopes to get the Freeport location ready in time to capture traffic from L.L. Bean and Freeport’s Fourth of July celebrations.

But a lot of work remains to prepare the location, including piping in running water.

The rest of the building, Omdal said, fits with the Frosty’s brand — reddish shingles and a gable roof.

Omdal said he expects to see a lot of coffee and single doughnut sales from foot traffic in Freeport and is hoping to capture an early morning niche.

“That parking lot has nobody there before 9 a.m.,” Omdal said. “And at 4 or 5 a.m., there’s nowhere you can get a cup of coffee.”

Brunswick will continue to be home base, where after six months of operation Omdal knows his regular customers well enough to jump up from an interview with a reporter Thursday to point one daily visitor to the special maple bacon doughnuts on the rack.

Omdal said some families are making Frosty’s a tradition, and with the newborn, Lucy, in mind, “That’s the coolest thing to see.”

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