Sugarloaf wins national award for marketing campaign

Posted May 13, 2012, at 11:07 a.m.

CARRABASSETT VALLEY, Maine — Maine’s Sugarloaf ski resort is being recognized for its marketing efforts.

The National Ski Areas Association has named Sugarloaf co-winner of this year’s best overall marketing campaign. It shared the award with Wyoming’s Jackson Hole Mountain Resort.

The award announced at the trade association’s annual convention in San Antonio, Texas.

Sugarloaf was recognized for its “Big Mountain, Big Love” campaign that ran through the past ski season highlighting the resort’s mountain and the people who ski there.

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