L.L. Bean to donate $1 million to get kids outside

Posted April 13, 2012, at 9:24 a.m.

FREEPORT, Maine — As part of its 100th anniversary, L.L. Bean is preparing to make a $1 million gift to a nonprofit to support healthy lifestyles for Maine children.

Chris McCormick, CEO and president, will publicly announce the beneficiary of L.L. Bean’s gift on Tuesday. Olympic gold medalists Seth Wescott and Joan Benoit Samuelson will be participating in the event.

The Maine-based outdoors retailer is trying to reignite people’s passion for the outdoors.

The company is also donating up to $1 million to the National Park Foundation with a goal of increasing family outdoor recreation and getting children to visit national parks.