On Feb. 10, David Hickman, marketing executive vice president for NBCUniversal, was at the Cole Museum in Bangor to announce that the city has been chosen as the “official finish line” for the 2012 Fireball Run Adventurally “Northern Exposure” race.
The Fireball Run Adventurally is a national live event-and-film series headquartered at NBCUniversal Studios. According to Hickman, “the event is the largest active recovery effort for missing and exploited children in the country.” The film series is an eight-day, 15-city, 2,500-mile interactive road rally. Hickman said the “Southern Exposure” rally helped recover 38 children so far.
According to the event’s website, www.FireballRun.com, the rally requires teams to “navigate the route and score, use everything (and everyone) at their disposal solving clues & accomplishing missions based on northern history, geography, and pop culture.”
Bangor also has a team in the running. Carolann Ouellette, director of the office of tourism, and “Timber Tina” Sheer from the Great Maine Lumberjack Show, will be one of the teams participating.
According to Bangor Mayor Cary Weston and Kerrie Tripp, executive director of the Greater Bangor Convention and Visitor’s Bureau, this event will not only showcase the unique character of the region and its people, but it will also raise much needed awareness.
“This is an economic development tool,” Weston said. “It’s also a tribute to the spirit of our community. We’re on an economic development renaissance and this is our chance to showcase the region to the nation.”
To watch the rally live as “40 character driven teams and their unique vehicles” compete, log onto FireballRun.com/LIVE starting Friday, Sept. 21.
The rally will end in Bangor on Sept. 29.