AMES, Iowa — Seen just four months ago as conservatives’ potential savior, Republican presidential candidate Rick Perry is fighting for his life in Iowa.
With three weeks until Iowa’s leadoff caucuses, the Texas governor has retooled his message from the strict jobs focus he began with in August to one promoting him as a conservative outsider.
And he’s doubled down on television advertising for the home stretch, having already spent more than $2 million in Iowa only to see his support remain in single digits.
Perry’s revamped charge to the Jan. 3 caucuses is a sign of the pressure he faces to revive his faltering national campaign. And it’s far from clear whether it’s working.
“I’ll suggest to you, we’ve got to send an outsider to Washington, D.C., that is willing to stand up to all those special interests,” Perry told more than 200 people crammed into a cozy coffee shop near Iowa State University Sunday.
It’s a far cry from the “get America working again” theme he carried into the race in August, touting Texas’ nation-leading job growth during his 10 years as governor. And it’s not clear Perry is accustomed to the new approach.
Perry entered the race hoping to cobble together a coalition of economic, Christian and tea party conservatives. After a hot start with fundraising in September, however, he fumbled his way through a series of nationally televised debates.
Meanwhile, former Massachusetts Gov. Mitt Romney, a former private sector executive, managed to hold on to the mantle of the party’s chief economic candidate. Former House Speaker Newt Gingrich, the new national and Iowa leader of the GOP race, emerged as a candidate seen to have the most experience.
Perry has fallen back on his Christian faith, with two recent ads promoting Christian themes. He has also campaigned at forums sponsored by conservative evangelical groups.
Despite the difficulties, Perry has retained an upbeat demeanor on the campaign trail, and has been at ease meeting voters one-on-one.
It’s an asset his campaign hopes to feature during the 14-day Iowa bus tour he begins in northwest Iowa on Wednesday, ahead of Thursday’s debate in Sioux City, the final debate before the caucuses.
It’s a chance for him to feature his courtly charm, as he did promoting the daily blend for sale at Cafi Diem in Ames. “It’s a light little coffee,” he said with a grin.
Perry began airing an ad in Iowa attacking the two for the position, and jabbed at both on the issue during Saturday’s nationally televised debate from Des Moines. Perry’s back-and-forth with Romney on the health care mandate produced its most memorable moment, when Romney tried to bet Perry $10,000 that the Texan had misstated his position.