Vermont man’s ‘Eat More Kale’ T-shirts run afoul of Chik-fil-A

Posted Nov. 25, 2011, at 5:55 a.m.

MONTPELIER, Vt. — A Vermont man who prints t-shirts urging people to “Eat More Kale” says a fast-food chain is trying to shut him down.

The Burlington Free Press reports that Bo Muller-Moore of Montpelier printed his first shirt for a local farmer in 2000 and has been selling them ever since. But he says Chick-fil-A, which has trademarked the slogan “Eat Mor Chikin,” has tried several times to force him out of business.

In their most recent exchange, the Atlanta company’s lawyer sent Muller-Moore a letter in October telling him to abandon his application to trademark the “Eat More Kale” slogan. Muller-Moore’s lawyer argues that the Vermont shirts are essentially folk art that are unlikely to be confused with anything else.


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