Bangor native sends her body care products to the American Music Awards

Shea Chic &quotM.E. CHIC" cream that was created by Maine native April Leffingwell for the 2011 News & Documentary Emmy Awards.
Photo courtesy of April Leffingwell
Shea Chic "M.E. CHIC" cream that was created by Maine native April Leffingwell for the 2011 News & Documentary Emmy Awards.
Posted Nov. 14, 2011, at 1:01 p.m.
Last modified Nov. 14, 2011, at 8:09 p.m.
April Leffingwell of Shea Chic
Photo courtesy of April Leffingwell
April Leffingwell of Shea Chic

Shea Chic, a cosmetics company founded by Bangor native April Leffingwell, will make an appearance at the American Music Awards on Nov. 20. Leffingwell’s fun and fragrant products will be featured in the Talent Only Private Suite as a gift for the famous.

Pop, hip-hop and R&B stars Katy Perry, Christina Aguilera, Kelly Clarkson, Justin Bieber and Mary J. Blige are among those set to perform on the AMA stage.

This isn’t the first time Leffingwell has been asked to cater to the stars. In September, she received a request to make 800 Shea Chic items for the 32nd Annual News & Documentary Emmy Awards held Sept. 26 in New York. For the event, she created “M.E. Chic,” a lotion with a sweet, smooth, nutty fragrance called “Cashmere Musk.”

Leffingwell graduated from St. John’s School, now All Saints School, in Bangor. She lives in San Diego, Calif. with her husband, Matt, and her mother, Barbara Rohn, who will leave for Hollywood with Leffingwell on Thursday to help her at the AMA’s.

For information about Shea Chic, visit sheachic.com.

CORRECTION:

An early version of this story contained inaccurate captions under the photos. They are courtesy of April Leffingwell.

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