EDGEFIELD, S.C. — Building on an already solid foundation in outdoor education, the National Wild Turkey Federation has launched a new magazine, JAKES Country, to better serve its youth members. JAKES stands for Juniors Acquiring Knowledge, Ethics and Sportsmanship.
The NWTF works to preserve hunting’s heritage, share these traditions with others and provide outdoor opportunities for children and teens throughout North America.
“JAKES Magazine carried the NWTF’s conservation and hunting message to hundreds of thousands of youth members for more than 13 very successful years,” said editor Matt Lindler. “But recognizing that many members come from families who have a hunting tradition, the original magazine wasn’t filling their appetites for hunting stories and tips.”
Filling that void, JAKES Country, which will be mailed quarterly to all JAKES and Xtreme JAKES members, will focus more on hunting and shooting sports and deliver a magazine that the members will be proud to read and share.
“If they’ve never hunted, this magazine will help them get started,” Lindler said. “If they’ve hunted all of their lives, this magazine will help them become better hunters. If they’re interested in shooting sports, we’ve got that covered, too.”
In addition to providing features and information from experts around the world, JAKES Country and the NWTF have created the JAKES Pro Staff for youth members who apply and pass the competitive screening process.
“Pro Staff members will play a vital role in the production of the magazine,” Lindler said. “They’ll be asked to submit commentary on various stories. They will share their hunting and outdoor adventures with the other members and even get to review the newest outdoor gear for the ‘Gear Geeks’ column.”
All youth members will be able to upload photos, stories and videos to the JAKES Facebook page and can even win prizes. If they’re too young for Facebook, they can email their photos and stories. “Members can [text message] their trophy photos directly to us right from hunting camp,” Lindler said.
The first issue of JAKES Country will hit mailboxes starting in mid-October. Membership in the program is available to youth up to age 12, and Xtreme JAKES is for teens up to 17. Both are $10 annually. Members receive four issues of JAKES Country magazine, an official membership card and decal and are entered into a drawing for the JAKES Hunt of a Lifetime.