Some 400 marketers, business owners and other professionals turned out for the third annual Social Media For The Win conference last Thursday in Portland.
What they wanted to learn was how best to leverage social media phenomena such as Facebook and Twitter to their companies’ advantage, wrote Bangor Daily News reporter Matt Wickenheiser.
Mike Volpe, chief marketing officer for software company HubSpot, got everyone’s attention when he talked about a blog post that recently generated 70 new sales leads for his company — even though he posted it four years ago.
Whether you’re deep into social media or would rather be on the other side of the door from it, Wickenheiser’s story is food for thought. Read “How should a small business use social media to succeed?” on the BDN website at http://www.bangordailynews.com.
• Was last weekend’s Common Ground Country Fair in Unity really the 35th edition? Hundreds of people turned out on Saturday to learn more about the Earth, the climate and what we can do as individuals to make a difference. Read Heather Steeves’ story on http://www.bangordailynews.com.
• Twenty-one-year-old coon cat Hootie had lived all his nine lives or more by the time he ran into the path of an oncoming vehicle in Dedham, so owner Deborah Bradford was working on making peace with her loss. The driver had stopped and apologized to Bradford’s husband, which she much appreciated. Later on, the driver apparently came by to leave a kind note and $200 in the mailbox so she could go to an animal shelter and get another cat, with enough to pay for shots and neutering. Can you imagine how touched Bradford was by that? Read Ardeana Hamlin’s story in The Weekly at http://www.bangordailynews.com/the-weekly/.
And thanks for reading the Midcoast Beacon.