Comments for: Arch West, creator of Doritos, dies at 97

Posted Sept. 26, 2011, at 9:14 p.m.

DALLAS — Arch Clark West will have the epitome of a marketing man’s epitaph. His family plans to sprinkle Doritos at his graveside service Oct. 1 at Restland Memorial Park in Dallas. West, the retired Frito-Lay executive credited with creating Doritos, died Tuesday of natural causes at Texas Health Presbyterian …

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