eMarketing critical new skill for business

Posted Aug. 14, 2011, at 7:22 p.m.

CAMDEN, Maine — “Finding the ‘sweet spot’ for client contact is essential,” say eMarketing experts Dan Belhassen and Susan Hurrell. They teach online courses for a new eMarketing Certificate program sponsored by Five Town CSD Adult and Community Education. “For example, variables like subject line can have a definite impact on your email open rates,” says Belhassen.

“Segmenting your main list can give you more reach into your audience by breaking that list down into specific areas of interest,” adds Hurrell. “Segmenting allows you to reach out to them with a more refined or highly targeted message,” she says.

The two keys to success in email marketing are strategy and implementation, Belhassen suggests. “That means having a plan and working the plan, making course corrections along the way as you learn more about your target audience,” he states. Consistent basic statistics are essential to maximize the impact of your email marketing program. You need to know open rates, click through rates per link, and bounce rates for your individual campaigns and email lists. Not all email marketing service providers give you easy access to those numbers, Belhassen and Hurrell report.

“The eMarketing Certificate, composed of three one-month online courses, is relevant for people in any workplace organization, including companies,

nonprofits, government and small business,” says Tim Dresser of Five Town CSD Adult and Community Education.

The online courses are offered four times a year. For additional information about the eMarketing or other online courses and certificates, contact Five Town CSD Adult Education at 236-7800, ext. 5, or adulted@fivetowns.net, or visit http//fivetowns.maineadulted.org.

http://bangordailynews.com/2011/08/14/business/emarketing-critical-new-skill-for-business/ printed on September 16, 2014