June 25, 2018
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WSJ: Maine “Out Front in the Fight on Fat”

BDN file photo by Kevin Bennett | BDN
BDN file photo by Kevin Bennett | BDN
In this photo from December 2010, Morison Elementary School nurse Sue Parker (center) solicits votes on which helium-filled balloon character Deb Dearborn’s fourth-grade class wants for its class mascot. The balloons serve as reminders of the East Corinth school’s 5-2-1-0 Let’s Go! program, which is designed to promote healthy living. Parker was awarded a federal grant to purchase snowshoes to allow students the opportunity to explore the school’s walking trails once they are covered with snow.


The Portland-based “Lets Go” program is featured today in a Wall Street Journal story about community-level initiatives to combat obesity in children.

“Portland says it has seen hopeful signs. Over nearly five years, a group of health-care experts and local businesses have invested about $3.7 million to promote the daily 5-2-1-0 message to children. The idea is to change the home and school environments so that fatty, sugary foods aren’t close at hand and getting lots of exercise doesn’t take special planning, says Victoria Rogers, a founder and the director of Let’s Go! and a pediatrician at the Barbara Bush Children’s Hospital in Portland. “We want kids to see 5-2-1-0 everywhere they learn, work and play.”

Read the full story here.

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