Gordon leads in TV time for sponsor

Posted March 18, 2011, at 6:41 p.m.

BRISTOL, Tenn. — A recent study shows that Jeff Gordon has generated more television time for his sponsor than any other NASCAR driver through three races this season.

The data collected by Joyce Julius & Associates shows that Gordon’s sponsors have been on TV for one hour, 50 minutes and 16 seconds over three races. It’s totaled nearly $7.6 million of in-broadcast exposure value for new sponsor Drive To End Hunger.

Carl Edwards is second in the rankings and Tony Stewart is third.

Daytona 500 winner Trevor Bayne ranked sixth.

Joyce Julius has been compiling the data from NASCAR telecasts for the last 27 seasons. The firm says overall in-broadcast exposure for sponsors are down about 25 percent from last year.

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