Holiday blizzard boosts ski area business

Posted Jan. 04, 2011, at 9:05 a.m.

PORTLAND — Ski areas in Maine reported a fast start to the 2010/11 winter season following a timely blizzard that dumped 2 feet of snow on Monday, Dec. 27.

The fresh snow fell in skiers “backyards” which added a level of enthusiasm to the school vacation week, the Ski Maine Association said.

According to Melissa Rock at Shawnee Peak and Kevin Rosenberg at Mt. Abram, “the new snow was followed by three days of beautiful weather which resulted in our busiest holiday in years” at both resorts. At Mt Abram, “the cars were parked along the ski area access road.”

The Camden Snow Bowl sold out their lessons and rental ski equipment and according to Jeff Kuller, Camden GM, “to have such demand for lessons indicates real growth potential from local families.” Saddleback owners Bill and Irene Berry celebrated the 50th anniversary of the ski area on Dec. 31 to an overflow crowd and cars lining the roadside.

Sugarloaf had more than 100 of trails open following the blizzard attracting bigger crowds each consecutive day through Friday. Sunday River offered 512 acres of skiing and snowboarding on 95 trails, leading Maine and New Hampshire in the amount of open terrain.

Sunday River experienced one of the best revenue generating days since 2008 signifying not only great ski conditions, but another indicator of the recovery of Maine’s tourism industry.

Ski Maine Association, located in Portland, is the non-profit trade association representing the Alpine and Nordic ski industry in Maine.

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