Maine to get $425K in settlement with yogurt company Dannon

Posted Dec. 15, 2010, at 1:05 p.m.

AUGUSTA, Maine — Maine Attorney General Janet Mills says the state will receive $425,000 to settle a multistate lawsuit that alleged The Dannon Co. made unsubstantiated marketing claims about its Activia and DanActive products.

In a statement Wednesday, Mills said Maine joined 38 other states in the lawsuit.

Nationwide, Dannon agreed to pay $21 million.

The company had claimed in its marketing that Activia yogurt helps relieve irregularity and that its DanActive dairy drink helps people avoid catching colds or the flu. The Federal Trade Commission says there is not enough evidence to back those claims.

Dannon denies any wrongdoing and said it settled the suit to avoid any further litigation and expense.

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