NEWRY, Maine — Sunday River is harnessing the power of geo-location and social media with a new Facebook application called Sunday River Patches.
Built on the nostalgia of embroidered patches often seen sewn onto jackets and backpacks, Sunday River Patches includes a total of 25 patches earned by checking in to key places located throughout the resort’s eight intercon-nected peaks. The idea behind this mobile game of exploration stems from Sunday River’s new marketing campaign titled “Find Your Happy Place.”
“Patches serves multiple purposes,” said Nick Lambert, VP of Sales and Marketing, in a a press release. “First, it encourages our Facebook fans to interact with one another while exploring the resort … Second, as Facebook con-tinues to evolve, our ability to use this social medium to provide relevance to our guests only continues to improve.”
Designed by Boston-based social media agency Brand Networks, Sunday River Patches can be added to anyone’s Facebook profile by first visiting the Patches tab on the official Sunday River Facebook Page. Once Patches is acti-vated, guests can use their mobile phone to check in at various locations around the mountain to earn virtual patches including an ‘Explorer’ patch, ‘Buddy’ patch, or ‘Powder Day’ patch.
This past weekend during the Boston Ski and Snowboard Expo, Sunday River created an official check-in at the resort’s sales booth designed to test the Patches application. Though Sunday River has not worked any deals into this location-based adventure game yet, it intends to, the press release said.
“Our plan down the road is to combine Patches with Facebook Deals and provide incentives for skiers and riders interested in exploring our resort further. For some skiers, their Happy Place might be a patch unlocked on a pow-der day. For others, it will be unlocking a deal on a half-priced appetizer at the Foggy Goggle,” Lambert adds.
Sunday River’s Patches application is available to download now at the official Sunday River Facebook Page.
For more information on Sunday River Patches visit www.facebook.com/sundayriver.