Needlearts association releases survey findings

By Ardeana Hamlin, BDN Staff
Posted Oct. 25, 2010, at 5:56 p.m.

The National Needlearts Association, headquartered in Zanesville, Ohio, recently released the executive summary of the study, “The State of Specialty Needlearts 2010.”

The report includes U.S. industry data on new products, selling direct, consumer spending on needlework classes, use of yarn stashes and other information.

Responding to the survey were 5,192 knitters, 862 crocheters, 1,257 needlepointers and 2,413 cross-stitchers

The independent study was conducted by Hart Business Research based in Boulder, Colo.

Here are some of the study findings:

• The number and spending of needle artists increased 2004-2006, but deceased 2006-2009. The number of needle artists dropped from 1.67 million to 1.5 million, who spent $1.15 billion in support of their needlework projects.

• Total spending for 2009: knitters, $629 million; crocheters, $264, million; needlepointers, $119 million; and cross-stitchers, $137 million.

• The number of projects made by knitters, needlepointers and cross-stitchers increased during the 2004-2009 period, while crocheters made fewer projects in 2009.

• Knitters and crocheters want their next projects to be sweaters, socks, lace, hats, shawls and afghans. Needlepointers are focusing on pillows, Christmas items, ornaments and stockings. Cross-stitchers favor samplers and hardanger items.

• The most wanted “fresh” needle arts products are crochet patterns and counted thread charts.

• One in three needle artists spent money to take classes and workshops in 2009 — knitters spent an average of $226 on classes, crocheters spent $181, needlepointers spent $531 and cross-stitchers spent $405.

• Needle artists in all categories indicated in the survey that in 2009 one-third of their project materials came from their stashes.

• Spending at independent needle arts stores was No. 1 in all four categories, with Internet shopping coming at No. 2. Topping the items purchased were yarn, floss, thread and other fibers.

• The survey also found that needle arts stores, in general, gained market share; the number of yarn stores and sales decreased; needlepoint stores saw an increase in sales; and the number of cross-stitch stores decreased, but sales increased.

To access the executive summary of the study, visit www.TNNA.org.

Snippets

• “Thread by Thread: Woven Textile Art,” by Sarah Haskell will be on display through Tuesday, Nov. 30, at Maine Fiberarts in Topsham. A reception will be held 2-5 p.m. Saturday, Nov. 6, at the gallery. A gallery talk will take place 2:30-5 p.m.

The public is invited to contribute to “Woven Voices,” Haskell’s global interactive community art project inspired by Tibetan prayer flags. A loom will be set up during the “Thread by Thread” exhibit for visitors to weave a prayer flag with paper strips.

Gallery hours are 10 a.m.-4 p.m. Tuesday through Friday, 11 a.m.-2 p.m. Saturday.

For information, call 721-0678 or e-mail fiberarts@gwi.net.

• The Maine Crafts Association, based in Dover-Foxcroft, announced that its Bangor Mall Holiday Store is open for the season. More than 100 artisans will have work available for purchase at the store. Participating members include Paula Thorne, Jj Starwalker, Linda and Ken Perrin, James Crampton, Lori Davis, Valerie Lawson, Patti Dowse, Jo Anne Wilkinson, John Wilkinson, Kassie Hennessey, Jay Burke, Christina Heiniger, Natalie Ann Gardner, Maureen Andrew, Jane Keegan, Linden O’Ryan, Anne Marie Pardue, Conrad Marsh, Debra Thuss, Bonnie Burnett-Dickey, Nancy Lappert, Kim Dailey, Paula Collier, Betty Kelley, Cindi Ressler, Sally Ressler, Pam Shockley, Kathy Closson, Ann Cole Fairfield, Marsha Donahue, Dawn Laurent, Eleanor Pratt, John Tercyak, Pam Hansbury, Jodi Clayton, Connie Brown, Paige Pride, Mariam Foss, Time Caverly, Sandee Appaneal, Heather Perry, Emily Delfin, Sandra Beaulieu, Katahdin Fitzgerald, Chaya Caron, Maureen Stevens and Lydia Rose.

For information, visit www.mainecrafts.org or e-mail info@mainecrafts.org.

• Bernat announced its 2010 Knit and Crochet for Breast Cancer Collection — yarn in shades of pink available at participating AC Moore, JoAnn and Michaels stores.

Bernat will contribute $30,000 to Susan G. Komen for the Cure through the purchase of yarn, through Monday, Nov. 15. A portion of the contribution also will be directed to the Canadian Breast Cancer Foundation.

For information and free knitting and crochet patterns using the pink yarns, visit www.bernat.com.

http://bangordailynews.com/2010/10/25/living/needlearts-association-releases-survey-findings/ printed on December 25, 2014