May 21, 2018
News Latest News | Poll Questions | Concussions | Maine Media College | Boston Red Sox

Dead River contest to distribute $10,000 to charity

The Associated Press

PORTLAND, Maine — A heating oil company in northern New England is enlisting Facebook to engage customers and help distribute $10,000 to nonprofit organizations.

Rather than doling the money out, Dead River is asking users of its Facebook page to use clues to find 20 hidden $500 charitable certificates in Maine, New Hampshire and Vermont.

The clues will lead to 20 hidden 4-foot-tall cardboard cut-outs of a delivery driver named Arthur. Each Arthur cut-out will be hidden in randomly selected locations across the company’s service area.

The five-week Share the Warmth initiative began on Monday.

People who find the hidden certificates can bring them to their local Dead River office, then they can select a local nonprofit organization to receive the donation.

According to Robert Moore, president of the Dead River Co., “We selected our Houlton-based employee Arthur, a 27-year-veteran delivery driver, to symbolize our Share the Warmth initiative because he epitomizes our company’s commitment to being caring, genuine, dependable, local and trustworthy.”

Have feedback? Want to know more? Send us ideas for follow-up stories.

You may also like