June 19, 2018
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New Hampshire facing an identity crisis

PORTSMOUTH, N.H. — Unlike Maine lobsters and Vermont cows, New Hampshire doesn’t have a clear icon of its own, a survey of consumers and tourism representatives concluded in a recent survey.

The results presented in May to about 200 participants at the 34th annual Governor’s Conference on Travel and Tourism show that the groups know the state for the White Mountains, foliage and its New England feel, the Associated Press reported. But the survey also showed the participants generally knew more about neighboring Maine and Vermont.

The Boston Globe recently reported that New Hampshire had hired a big-time marketing firm, Ypartnership of Orlando, Fla., to help discover its brand, but could a neighborly helping hand remedy the situation? We’re looking for ideas from Vacationland to help New Hampshire, known as the state right between Maine and Vermont, to find its tourism image.

Please add your ideas below and we’ll pass them along.

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