Midnight shows of ‘Iron Man’ kick off season

By Joel Crabtree, Special to the BDN
Posted May 06, 2010, at 6:18 p.m.

For comic book fans and novices alike, today’s release of “Iron Man 2″ marks the beginning of the summer movie season. “Iron Man 2″ is the first movie of the season to warrant midnight screenings at area theaters.

“This is going to kick it off,” said Bangor Mall Cinemas manager Sue Bragdon, noting that the theater’s next big midnight showing will be “Sex and the City 2.”

The theater, which was expected to run three showings of “Iron Man 2” at 12:05 a.m. Friday, had been selling tickets for about a month, according to Bragdon. As of 6 p.m. Thursday, the theater had sold out one of its theaters and was working on the second.

Spotlight Cinemas marketing manager and event coordinator Kelly Gilks said the Orono theater’s digital capabilities enabled the theater to have up to three midnight screenings of the film.

As of 6 p.m. Thursday, Gilks said the cinema had sold out its largest theater of 175 seats and was close to selling out its second despite a brief power outage.

“We expect it’s going to be busy, there’s a lot of energy for it,” she said.

Bragdon said that the midnight showings give fans an opportunity to hold parties to watch the original, and build excitement for the midnight release.

In the sequel, Robert Downey Jr.’s Tony Stark — having outing himself as Iron Man in the original — has pressure from the U.S. government in an attempt to acquire the technology.

The film also pits Stark against a revenge-hungry villain named Whiplash (Mickey Rourke) and a power-hungry billionaire Justin Hammer (Sam Rockwell).

A representative of Top Shelf Coins Comics and Cards on Central Street in Bangor said that area comic book fans were excited about the new film. The store sees increased interest from consumers with the release of any comic book movie, the representative said. “Iron Man 2” won’t be an exception.

http://bangordailynews.com/2010/05/06/living/midnight-shows-of-iron-man-kick-off-season/ printed on July 31, 2014