Cashman opens public relations firm

Posted Oct. 26, 2009, at 1:19 a.m.

BANGOR, Maine — An eastern Maine native with more than a decade of experience in radio, television and government communications has launched a new public relations firm.

Cashman Communications debuted last month in Bangor, offering a full range of services to help businesses grow.

Dan Cashman, president of the firm, said Cashman Communications will provide all of the tools necessary for Maine businesses to effectively relay their message to their customers and promote their business.

“Our goal is to see other businesses doing well,” he said. “To do that, we are offering earned media opportunities, advertising campaigns, marketing strategies and creative services to our clients. We will take care of the details so business owners have time to concentrate on what they do best.”

Cashman Communications’ services include public relations, press kit development, press conference and event planning, media outreach, media coaching, marketing, promotion, creative services, logo design and advertising campaigns for radio, television and print.

“To offer a full spectrum of services, we can help customers in all facets of the communications world,” Cashman said. “Delivering an effective message to a particular group requires a well-developed communications plan, including several types of media. We will aid our customers to ensure the creation of a communications plan that is on target with their goals.”

Cashman started in television at the age of 19, hosting a late-night talk show on Bangor’s WB affiliate called “The Nite Show.” After interning for Don Imus in New York City, he graduated from the University of Maine in 2000. He joined Cumulus Broadcasting as promotions director for a five-station group in Maine. He later was promoted to program director of Bangor-area radio station WBZN, earning several awards from the Maine Association of Broadcasters for excellence in creativity.

In December 2005, Cashman went to work in Augusta as assistant press secretary for Gov. John Baldacci, where he remained until opening Cashman Communications last month.

Cashman grew up in Old Town and lives in Brewer with his wife.

http://bangordailynews.com/2009/10/26/business/cashman-opens-public-relations-firm/ printed on November 22, 2014