Local sponsors step up for Presque Isle ski event

Posted Sept. 03, 2009, at 10:15 p.m.

PRESQUE ISLE, Maine — A more than weeklong sporting event that will draw both athletes and economic benefits to Aroostook County secured two major sponsors Thursday afternoon.

The Aroostook Medical Center and Key Bank will serve as the primary sponsors for the 2010 US Ski and Snowboard Association Cross Country Junior Olympic Championships, it was announced at a press conference at the Nordic Heritage Center, the event’s organizing committee.

TAMC will be a platinum sponsor contributing $30,000 and Key Bank will be the volunteer sponsor contributing $20,000.

The USSA Cross Country Junior Olympic Championships will be held March 6-14, 2010 at the Nordic Heritage Center. It will attract teams and individuals from around the United States.

Sponsoring the event was “the right thing to do,” according to David Peterson, TAMC chief executive officer and president.

“We have a mission to promote a healthy lifestyle, and that is consistent with the goal of the Nordic Heritage Center,” he said. “We have had a long partnership with them and we plan to continue it.”

“TAMC and the Nordic Heritage Sport Club have been strong partners since the club’s inception,” Peterson added.

Key Bank also has sponsored several Nordic Heritage Club events. They played a significant role in the 2006 Junior Biathlon Championship.

The company is “pleased and proud” to sponsor the event, according to Steven L. Gagnon, senior vice president and business banking sales leader

“Key has a longstanding tradition of giving back to the communities we serve, and actively encourage volunteerism and community support from our employees,” he said. “This sponsorship simply reinforces Key’s commitment to this philosophy, as well as, our support and encouragement of active and healthy lifestyles.”

The event’s organizing committee is led by Event Director Tim Doak and Event Manager Tim Vernon.

Doak said that the championship will have “the greatest number of participants coming to the area of any Nordic event yet to take place in Aroostook County.”

The event attracts an estimated 400 athletes, 200 team staff and approximately 100 parents.

Both Doak and Peterson said that the event will boost the region’s economy.

“Economic development from an event like this boosts tourism and industry,” Peterson said. “It is good to get that attention for Aroostook County. As Aroostook County grows, we grow as well, and so does the population and the services that we can provide to them. Events like this are a win-win for us and the Nordic Heritage Center.”

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