June 22, 2018
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Presque Isle to unveil new downtown logo

Contributed | BDN
Contributed | BDN
By Jen Lynds, BDN Staff

PRESQUE ISLE, Maine — Since January, the city has been engaged in a yearlong celebration of its 150th anniversary.

The sesquicentennial fete will continue this weekend with several events, including the unveiling of a new logo to market the downtown.

Presque Isle was incorporated as a town on April 4, 1859. The city held a birthday party in April, and other events including guided walking tours of the downtown and music.

The city had fireworks Friday night and a 5K run-walk will begin at 9:15 a.m. today at the Historic Fire Station. At noon, a parade will be held downtown. Organizers said earlier this week that more than 60 entrants, along with more than 500 Anah Temple Shriners, are scheduled to appear.

During the parade, the new downtown logo will be introduced to the community. The unveiling comes after a public vote held in May. Interested participants were asked to choose between two final design options. The options were unveiled by the city’s Downtown Revitalization Committee and Fort Kent-based graphic designer Heidi Carter during a meeting at the Presque Isle Rotary Club. Carter is the owner and creative director of Heidesign, the firm that designed the logos.

Since Presque Isle is known as the Star City, stars play a significant role in both designs.

The first logo option is a yellow, green and blue star to represent the city’s summer landscape. The second contains star-shaped snowflakes that evoke the city’s winter landscape. Both logos feature the tag line, “Shine On. Good Times.”

Carter noted during a May interview that she studied the city and its attractions in order to develop the logos, adding that the variety available in the downtown area allows for family and friends to spend good times together.

The winning logo will be displayed on a banner carried through today’s parade by local youth who participated in the city’s summer recreation program. The logo also will go live on the Presque Isle Downtown Revitalization Web site as the parade gets under way.

Elizabeth O’Neal, 37, of Presque Isle was shopping in the downtown earlier this week and said that she was looking forward to the parade and seeing the new logo.

“We just moved here [from Connecticut] in May, so we didn’t really get to see the logo,” said O’Neal, who was shopping for home decor with her daughter, 9-year-old Madyson. “This is our first summer here, and we love it. It is so pretty here in the summer, and not everyone is really a winter person. I think I would go with the summer logo.”

“I really want to see the parade,” said Madyson O’Neal. “I haven’t seen one here yet.”

Members of the Downtown Revitalization Committee will deliver window decals featuring the new logo and slogan to businesses in the downtown immediately after the parade.

Several more sesquicentennial events also are on tap for the rest of the year, including during the Crown of Maine Balloon Fest Aug. 27-30 and as part of a Victorian Christmas celebration in December.

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